Prague, August 7, 2026

Logging every gram of rice into spreadsheets is a thing of the past. The Czech development company Macro Labs s.r.o. is officially launching the FitAid app, which is changing the rules of nutrition tracking. Thanks to advanced artificial intelligence, it lets you log food with just a photo, a voice recording, or by scanning a nutrition label. The app, fully active since October 3, 2026 after a year and a half of intensive beta testing, targets everyone who wants to achieve sustainable results without unnecessary frustration and wasted time.

FitAid sets itself apart from established competitors by not trying to overwhelm users with complicated charts and numbers. Instead, it offers clear weekly AI coaching that evaluates the data and suggests only small, easy-to-apply adjustments for the coming week. The goal is to build long-term habits rather than cause short-term diet stress. The app is also fully integrated with smartwatches and other wearable devices.

Behind the app's creation is a team of technology enthusiasts passionate about artificial intelligence, namely Karel Moldřík, Michal Pokorný, Ondřej Škop, and Petr Macháček. However, the impetus for its development was not just technology, but a very powerful personal experience with health complications.

"Unfortunately, our story stems from a real need. One of our team members suffers from a serious autoimmune disease. Thanks to a complete and radical change in lifestyle and diet, he managed to completely halt the progression of the disease. Another one of our team member's wife, meanwhile, struggles with extensive food intolerances. So we know firsthand how crucial diet is, but also what an enormous burden and complication tracking it can be," explain the founders of Macro Labs s.r.o. "That's why we wanted to create a tool that is as easy as possible and doesn't become just another problem for users in an already hectic day. We combined our enthusiasm for the rapidly developing field of AI with a real need and created FitAid."

Connecting with professionals The creators of FitAid also thought about the professional sphere. The app therefore includes a unique feature for real nutrition coaches, which allows them to guide their clients directly within the app, track their progress, and continuously add their expert recommendations. Macro Labs is already actively collaborating with a number of external coaches.

Key features of the FitAid app:

  • Instant food logging: Record meals using a photo, voice input, text, or by photographing a nutrition label.
  • Weekly AI coaching: Replaces stressful charts with a clear summary and recommendations for small changes for the following week.
  • Instant availability: An intuitive user interface that allows for quick corrections of identified meals.
  • Wearable integration: Full integration with smartwatches and fitness trackers.
  • Module for trainers and consultants: A tool for nutrition coaches to easily guide their clients.

Price and availability The FitAid app has officially launched as of October 3, 2026. It is available to users via a subscription priced at 129 CZK per month, or at a discounted rate of 799 CZK per year.

About Macro Labs s.r.o. Macro Labs s.r.o. is a Czech technology company headquartered in Central Bohemia (in the wider area around Kolín and Prague). The team consists of experts and enthusiasts in artificial intelligence who decided to use modern technology to solve real problems in health, nutrition, and lifestyle. The company works closely with professional external nutrition coaches on the development of its features.

Media and contacts: For access to logos, app previews, and team photos, please download our Press Kit HERE

Media contact: FitAid Team, info@fitaid.app, 602 702 970, www.fitaid.cz, www.fitaid.app